People-focused experience designer & problem-solver.

Hi! I am Manprit Kalsi.

I am an interdisciplinary Experience Designer & UX Strategist with wide-ranging experience in developing digital products, implementing various process methods, and offering CX and UX services.

I aim to deliver experiences that improve people’s lives, help companies grow, & increase profitability. I’m collaborative, proactive, & obsessed with customers.

I have worked with and for some great brands

I’ve been lucky to work with many large and small brands. I have worked at Etisalat, Emirates Group, iYogi, Make My Trip, Webchutney Studios and various other companies.

Working with these brands and various industries has dramatically helped me acquire an in-depth knowledge of user experience, usability standards, interaction design, interface design, back-end development, content and, to some extent, business development as well.

Do you know, I had built my first website in the year 2006.
You can check the same here.

What I do?

As a UX Expert, I focus a lot on collecting and translating user insights into delightful experiences to create functional and visually appealing solutions that address users’ needs.

I lead and mentor team of designers, as well as oversee all aspects of the design process from start to finish.

Product Strategy & Experience Design
Focus is on the business, users, their goals, needs and pain points. Helps define all aspects of the interaction with a product ranging from expectations to usage. It involves customers’ experience across all touch points.

UX Audit of the Product
Allows identifying usability issues and their solutions. It helps to locate areas in the user’s journey that cause unnecessary friction.

User Research Projects
Helps dive deep into understanding the target users, their needs, and how they interact with a product. Also helps discover users’ behaviours, and motivations through observation, task analysis, and other types of user feedback.

Building, Mentoring & Leading Team
Effective team building & management strengthen collaboration and avoids internal competition. It helps run the department smoothly by promoting a productive work culture & by leading the team to their best potential.

What’s my process? Well… It depends on the project

My process is quick, efficient, accurate and adaptive. I approach problems with fluid and lean approach to finding a solution to them.

Since each project demands a unique approach, I initially start with Lean UX in an Agile development environment, as it encourages rapid and iterative UX phases. It is basically ‘

learn, empathize, think, make, test and repeat‘,

and places a heavy focus on refinement, user input and team collaboration; further ensuring that everyone is involved in the UX process.

This methodology helps me to gather the research on my initial problem and synthesize all my findings in turn helping me to validate the problem statement and initial assumptions.

All the stakeholders are involved throughout the entire process to implement all business and user goals.

Principles that help me build great products

Aligning Users & Business Goals
Combining user needs and business strategy is the key. Business strategy can directly impact the UX of a product. The user experience is about so much more than the user. A good product impersonates the values of business by designing the very best offering keeping both users and business goals in mind. Nowadays, good user experience has becoming a key business differentiator.

Focus on the Users & the Context
Good UX design revolves around the real needs of users. I constantly focus on the target users, trying to understand who are the real users and the context in which they would use the products. Both qualitative and quantitative research methods help a lot in this. I make sure that my design decisions are based on the needs of the users.

Functionality First, then Design
The core functionality is key to a deliverable product. It’s about deliverable functional products sooner rather than later. Design requirements directly follow functionality requirements. When a design is highly functional, it does what it’s expected to do and does it well.

An Iterative Design Process
My UX design process is an iterative process where I continue to make updates and improvements as needed. I keep users at the heart of my process and iterate experiences based on user research, behaviour and feedback. The iterative process helps in refining the product through repeated adjustment cycles.

Some words from industry leaders

I have had the pleasure of working with great leaders in the industry and delivering some great products. My testimonials demonstrate what I have done in the past and what I am capable of doing in the future.

Manprit always displays calm & confidence in his work. He was instrumental in owning and improving all digital properties at iYogi. Whether it was a product design or an online marketing campaign, his role in leading the design and execution was commendable. He is easily one of the best design lead I’ve worked with. As a Design head, his team grew from 3 to 20+ people. He is adept at whatever he does i.e website, product design, marketing campaign. He has a great sense of visual aesthetics and UX process, backed by his artistic eye for visuals, imagery and photography. I have worked with him for 6+ years and found him to be humble, extremely easy to get along with, and dedicated to improving his skills constantly. I recommend him to every employee who wants to work with a friendly and skilled employee. He will be a valuable asset to any team!

Working with Manprit is wonderful. I find him as someone with great expertise and deep knowledge of product design and business solutions. He is always punctual, his knowledge is vast and thorough. Excellent and result driven. Works towards maximal end user satisfaction.”